Playing background music at your place is perhaps nothing new. But did you know that music can do so much more than just setting a nice atmosphere? According to a survey by Heartbeats International, 31% of young people will come back to your business if the music is good, whereas almost half (44%) will leave if they don’t like the music. Photo credit: Gavin Whitner, musicoomph.com.
So, what kind of music should you play? That might sound like a tough question. But it all comes down to the profile you want to set for your business, and the types of customers you usually attract.
Do you run a hair salon with graffiti painted on the walls, or a tranquil nail salon frequented by older women with pearl earrings? Different audiences call for different music.
While a tattoo parlor can set the mood with Dutch trance music no one understands, another beauty salon might make their customers feel comfortable by playing whale songs and some hair salon could be best of cutting hair to the tunes of Taylor Swift. You need to find the tunes that fit your place the best!
3 useful tips on how to think when selecting the right type music for your venue:
- Some researchers argue that your best bet will be to play music by unknown artists. So, you may consider avoiding the Billboard list. Not (only) because you don’t want to come off as uncreative and lacking your own taste in music. But because music by known artists may evoke negative associations for your customers. You either love ‘em or hate them, right?
- Adapt the music to what’s going on. Did you just add Brazilian waxing to your list of services? Put on some Brazilian samba.
- If you don’t operate a combined salon and nightclub, keep a decent volume. We know we just said music is important, but keep it civil. Your customers should be able to chat about the latest body scrub with you while you’re putting on that peeling mask on their face.
A final word of advice: Make sure that you have all the necessary licenses to play music in your business. PPL collects royalties for performers and record companies, while PRS for Music collects royalties for songwriters, composers and publishers. When you play recorded music in public, you’ll most likely be legally required to get a license from both organisations. Don’t risk it!