The current situation has been a challenge for everyone in the independent business community, but many of the restrictions by local governments are now being lifted. However, contactless payments are continuing to play a big part in moving towards a healthier and safer future.
Business, but not as usual
The ‘new normal’ is a term we’re all becoming familiar with – and it’s something we’re all going to have to contend with for the foreseeable future.
For small and independent business owners this new normal is already having a big effect on business as consumers cautiously return to shops, cafés, bars and restaurants.
There are many things businesses should be doing to adapt to the changing consumer behaviours. In this article we identify the first thing you should be thinking about – safety.
The health and safety of your staff and your customers should really be your first priority. Besides the standard safety measures you can put in place in store (trendy facemasks, lashings of hand sanitizer and proper social distancing) there is one thing you can do to make your premises more appealing to visit – setting up to take contactless payments.
The road to recovery starts here
Contactless/NFC payments and mobile wallet usage have both been on the rise for quite some time but the COVID-19 situation will likely take that to new levels, as wary customers do whatever they can to avoid exposure to the virus. In fact, contactless payments are set to play a key role in helping businesses recover from the global pandemic.
“When possible it would be advisable to use contactless payments to reduce the risk of transmission.”
It is also important to know that as more and more people become comfortable using contactless, ‘contactless’ is a service they will expect to see wherever they shop.
- 79% of Mastercard users around the world have used contactless during the pandemic
- 60% of Visa users outside the US have used ‘tap-to-pay’
- +40% – the ‘year on year’ contactless growth globally between January and March this year
- 72% of users plan to keep using contactless post COVID
|What is contactless payment?|
A contactless payment – sometimes described as a NFC (Near-field Communication) payment – is a fast and secure method for people to buy products and services using their debit, credit, or smartcard/chip card.
To make a contactless payment, the consumer ‘taps’ their card near a point-of-sale terminal that is equipped with the contactless technology. Since contactless payments do not require a signature or a PIN number, transaction sizes on cards are limited.
Examples of non-credit or debit card contactless payments include Apple Pay, Android Pay, Samsung Pay and Google Wallet.
A card reader designed for people like you
When it comes to choosing a contactless card reader, Zettle’s Reader 2 is the perfect solution for small businesses looking to get set up quickly.
Not only does it enable you to accept more payment types – credit cards, debit cards plus Apple, Samsung and Google Pay – it takes contactless payments too. And as more people choose to go cashless and opt for safer forms of payment, it also means you won’t miss out on any sales.
In addition, with Zettle you can immediately take advantage of the new higher contactless limits at no extra cost. Something many legacy systems and non-cloud based readers are not able to do.
If you’re operating on a budget, Zettle’s card reader, free POS app and straightforward pricing plans offer great value, while helping to give customers and staff the peace of mind they’ll be looking for.
|Some other ways Zettle can help|
Accept remote payments
With more and more people ordering online, is your business ready to take advantage? Find out how to set up online ordering, roadside collection and local delivery with Zettle’s easy-to-use POS app here.
Promote social distancing
Attach the mobile card reader to the outside wall of your store so customers can just tap and go.
Upgrade your in-store safety
Give customers and staff peace of mind by adding a protective perspex screen to your countertop. Learn more here.